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The Latest Insights from The Wisconsin Business Review

  • New Captain, New Course: Inside Red Lobster’s Comeback Strategy

    Author: Brett Colon – August 31, 2025 Topic: Red Lobster and Business Transformation Committee: Finance Everyone loves a good underdog story. Whether it’s Rocky Balboa’s rise to the top through grit and sheer will, or the …

  • Apple and OpenAI: is ChatGPT overfitted?

    “Overfitting” is the new, hot AI buzzword after Apple recently published a widely-discussed paper highlighting the shortcomings of OpenAI and Claude’s flagship models. Similar to other buzzwords like “prompt engineering” and “fine-tuning,” overfitting is a central concept in machine learning, with a notable application in large language models (LLMs).

  • The Economic Impact of the Formula 1 Las Vegas Grand Prix

    Let's dive into the multifaceted economic effects of the Las Vegas Grand Prix since its inception, discussing job creation, revenue generation, funding mechanisms, social media impact, long-term implications, and comparisons with other major events hosted in the city — of which there is no shortage.

  • The Google Antitrust Story – “Just Google It”

    The Department of Justice’s antitrust case against Google’s advertising monopoly in the search business is a landmark case for the future of regulating large tech monopolies. The Google Antitrust Story is complex and touches on market dominance, antiquated antitrust frameworks, service integrations, consumer welfare considerations and more. Ultimately the case will be a powerful litmus test for the U.S. government to determine if its current legal framework is capable of regulating modern tech giants, potentially setting a precedent for future antitrust action.

  • Feel Good vs. Real Good: How Localization Accomplishes What Corporations Can’t

    The cash register flashes, "Round up to the nearest dollar for charity?" and you feel as though you've made a tangible effort in reducing world hunger, poverty, education inequality, or whatever charity they advertised. News flash, your spare change went to fund an NGO executive's salary. NGOs are the epitome of performative aid - promising hope to communities while actually causing harm.

  • Education Under Attack: The Future of Democracy and Public Schools

    Now, Trump’s latest plans include abolishing the Department of Education (DOE), among other efforts to change the public school system - a move taken straight from Project 2025. As of Mar. 3rd, his pick for DOE secretary, Linda McMahon, advanced past the Senate with a 51-45 vote along party lines. McMahon has not made the policies planned for the department a secret. She has been quoted saying that she agrees with Trump’s plans to “put her out of the job”.

  • Building the Sports Business Community at UW-Madison: The Story Behind WSBC

    The Wisconsin Sports Business Conference (WSBC) is set to host their marquee event of the same name, happening Thursday, March 6th at the Discovery Building, with a star-studded line-up of industry speakers and networking opportunities for students to get the skills and connections necessary to forge a career in the sports industry.

  • From #1 Program to #1 Network: Wisconsin Real Estate Club’s Spring Kick-off Meeting Delivers

    The day is Thursday, January 30th in the new year of 2025. The sun has set on the city and greater isthmus, yet the students are abuzz with activity. Look no further than the Pyle Center, where the Real Estate Club at the University of Wisconsin-Madison is hosting their kick-off meeting for the spring semester.

  • Assessing the TikTok Ban: Implications for Economy, Security, and Society

    The potential ban of TikTok on U.S. devices has sparked input from many voices, each offering different ideas about what this action would mean for the United States. While many stakeholders believe that the ban would benefit the U.S. economy and foster domestic innovation, its impact is complex. On a broad scale, the ban could have a positive economic effect, but...

  • Patenting Life: 23andMe, GMOs, and Where We Draw the Line

    The question of whether life can be owned touches on some of the most profound ethical, legal, and philosophical debates of our time. Ownership implies control, and control over life—whether in the form of genetically modified organisms or personal genetic data—raises critical concerns about autonomy, fairness, and the boundaries of innovation.

  • The State of Public Transportation in the US

    Public transportation in the United States has always been fraught. Compared to other developed nations, America lags behind on most metrics of public transportation supply and demand. Yet, the perception of public transportation has seemingly worsened. Many believe that public transportation is a critical solution to climate change, as it can offset the over 10% of emissions caused by personal vehicles. However, systems face challenges such as staffing shortages, transit delays, and increased crime, leading many to question how America can improve its already failing systems.

  • The Rise of Agricultural Drones

    With the world population continuously growing, increasing pressure is placed on agricultural producers to generate more food than ever before. One way that farmers are keeping up with the demand is by implementing the newest technology to maximize efficiency...

  • BRICS Pay: A Slam Dunk on the US Dollar?

    In recent years, the BRICS nations — Brazil, Russia, India, China, and South Africa — have emerged as a formidable bloc with economic ambitions to reshape the global financial architecture. The bloc, which previously undertaken important initiatives like the New Development Bank...

  • Antitrust Lawsuits in Big Tech

    This company is one of the most valuable in the world. Their browser owns 63.87% of the global market share. Their search engine, besides being used 99,000 times per second, is a verb...

  • The Role of AI in Financial Risk Management

    From time management to self-driving cars, artificial intelligence is making lives easier for everybody, including in the business world. A prime example is AI evolving the risk management landscape by providing new alternative strategies to identify and mitigate risks.

  • The Shift to Nuclear Energy

    The energy industry is at a crossroads. Calls for clean energy are at an all-time high with major hurricanes happening every year and severe storms occurring more frequently than ever. Yet, energy demands...

  • The Past, Present, and Future of the American Dream

    Authors: Rachel Williams, Deepak Badri, Brian Grant, Manav Darooka, Noah Jakel, Aadit Bhavsar, Arhaan Datwani, Siddharth Yerapotini, Brett Colón and Elizabeth Bolton – December 2024 Famous astronaut and engineer Buzz Aldrin once said, “I think the …

  • ramp100 — UW-Madison’s Community for Student Entrepreneurs

    It’s Thursday, November 21st, 2024. On the 2nd floor of the Wisconsin School of Business, a high entrepreneurial fervor fills the room of the fifth and final fall semester meet-up for UW-Madison’s founder community. The meet-up, officially billed as the “UW-Madison Entrepreneur Meetup,” ...

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