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Wisconsin Business Review
A Wisconsin School of Business Student Business Journal Since 2023
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The Inaugural Wisconsin Sports Business Conference: An Event Recap

Posted on March 27, 2026

Author: The Editorial Board Topic: Wisconsin Sports Business Conference Madison, WI – The first-ever Wisconsin Sports Business Conference took place on March 6th, 2025, and was an instant success.  The day kicked off with a video …

Posted in Commentary, Decision Making and Problem Solving, Higher Education, SportsTagged business, LeadershipLeave a comment

When Influencer Marketing Turns Sour: The Benefits and Drawbacks of New Brand Strategies

Posted on March 24, 2026

Author: Malin Phelan Topic: Influencer Marketing in Modern Advertising Vending machines have rarely been a cause for controversy–they’re a given in public places, merely an object that takes a dollar and returns a sweet or …

Posted in Commentary, StrategyTagged business, TikTokLeave a comment

Studying Business — The Academic Route: Math and Me

Posted on April 4, 2024

Math. This is among the most confusing points for undergraduate economics and finance students thinking about academia. It is one of the tools that make graduate economics so different.

Posted in Economics, Finance, Higher EducationTagged business, Graduate School, math, PhDLeave a comment

Studying Business – The Academic Route: Introduction

Posted on February 28, 2024

Wisconsin School of Business and exploring the graduate school experience.

Posted in Finance, Higher EducationTagged business, Graduate SchoolLeave a comment

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