The Department of Justice’s antitrust case against Google’s advertising monopoly in the search business is a landmark case for the future of regulating large tech monopolies. The Google Antitrust Story is complex and touches on market dominance, antiquated antitrust frameworks, service integrations, consumer welfare considerations and more. Ultimately the case will be a powerful litmus test for the U.S. government to determine if its current legal framework is capable of regulating modern tech giants, potentially setting a precedent for future antitrust action.
Antitrust Lawsuits in Big Tech
This company is one of the most valuable in the world. Their browser owns 63.87% of the global market share. Their search engine, besides being used 99,000 times per second, is a verb…